No, No... Don't Get A Second Job, Mr. Entrepreneur!

This note was inspired by this article on the Wall Street Journal:
http://online.wsj.com/article/SB124510133735816437.html

In short, a few entrepreneurs have been showcased for taking on second jobs outside of their businesses.

The first problem is that these business owners think of themselves as commodities. What they ought to do is aggressively change their strategy and presentation of their services. They need to seek out people who RELY on their type of services, and then promise and deliver a better experience. For example, the gentleman who imports flowers from Chile could seek out a relationship with a wedding planner (preferably one who caters to more affluent families) so that the wedding planner could create a signature wedding experience available ONLY from that planner, and of course, with flowers available ONLY from that importer. Now you're not a commodity, you're the most sought after flower importer and wedding planner in the continental U.S. and can charge top dollar for your services.

A business' financials are a measure of how creatively its owners can solve problems, both its clients, and its own.