[The gist: About a year ago, a couple of newlyweds were laid off from their respective jobs and have decided to start their own graphic design firm. This trend is on the rise as the "jobless opt for entrepreneurship over job hunting."]
You've been pushed over the edge. Forced to leave your comfort zone. Entering a brave new world. What made it happen? NECESSITY.
For those who subscribe to the power of positive thinking, as I do, necessity is a blessing. We just have to be careful about how much of our activity is motivated by necessity, and in what ways.
I call necessity a double-edged sword because while it certainly gave you the push you needed to open your business, it will just as quickly close your doors. What do I mean? How convincing will you sound to a prospective client the moment he gives you an objection, and you say "c'mon, do me a favor; it'd really help me out, I need this to work..." Hmm?
It's just the wrong way to think about it. On the other hand, if you think in terms of why your prospective client really needs your business, you'll fare far better. And there's a caveat to that too - you can't assume everyone out there needs your business! You may have the greatest product, service, or offering in the world... but who needs it?
That's not meant to be a cynical statement, but a very insightful, instructive statement.
"Who is it that really needs me, right now?" is THE most important question you can ask. Figure that answer out and then go pursue their business. Oh, and if you think your product is for everyone, that's dangerous thinking too.
In the 7-step "Message Tuning Formula" I've created, I've outlined the proper way to approach this subject as step one, which is just ONE of my reasons I'm so excited to get it finished already! I know who'll benefit from it... but at the same time, as much as I'm anxious to bring the product to market because of how much others really need to gain that voice... I want to make sure that it's done right.
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