Why Frequent, Different Marketing Is Important - The REALLY Short Version

One of the basic premises in marketing (especially for small businesses) is that you shouldn't expect a person to stay motivated on a single benefit for the life of your business.

I teach people to relate their client relationships like social or even romantic relationships, and that thing that you do that she really likes isn't going to stay cute forever... and now you're talking about a relationship involving the exchange of money.

As they say "never underestimate human laziness."

The most exceptional entrepreneurs are frequently reminding their market (or giving them new and different good excuses) to use their service or product. Lest they go elsewhere because it's more convenient, or they discover a benefit you never pointed out with someone else!

It's not something every business owner is willing to do, but that's why they call it exceptional, right?

Told you this one would be short.